Email Marketing - "Tax Refund?"

When changes in the marketplace influence revenue, swift action needs to be taken to change the sales trajectory.

In early 2017, income tax refund timing shifts impacted sales across all retail channels. This email was designed to make consumers think about how they could spend their money from a refund when it finally arrived. After all, buying new eyewear with an income tax refund gives you a long-lasting benefit.

Special emails like these can be layered with a routine email program to address any special opportunities in the marketplace. They can also be used to smooth overall sales with your existing customer base.