• Building Brands
    Is a matter of vision.
    A 20-year marketing communications professional, Pam helped build and grow two of the biggest brands in retail eye care.
    Read more

Meet Pam

A strategic thinker with a keen understanding of omnichannel marketing, Pam Bisikirski brings over two decades of retail experience, during which she has helped successfully launch brands, and resuscitate fading ones. With experience in consumer and B2B marketing, Pam is at ease leading teams and being part of one.

Getting Results

Pam managed the marketing for a retail brand with 61 consecutive quarters of comp store growth. Store count grew from 111 to over 580 in about a decade. In the last 12 months, awareness for the brand increased 7%

Featured Skills

Marketing Strategy • Marketing Management • Advertising Management • Digital Advertising Social Media Marketing • Event Planning • CRM • Corporate Communications • Research • Campaign Planning • Agency and Team Management • Market Segmentation • Budgeting • Public Relations

America's Best Store Front

Portfolio

Pam has worked with and managed some of the biggest and best known advertising agencies in the country, and some of the smallest and most creative. Here is some of the work Pam developed with them.

Direct Mail Postcard
Direct Mail - " You Hoo"
Print / 01 Jun 17 / 0 comments
America’s Best robust direct mail campaign includes 80+ monthly components with a tested and refined messaging and cadence strategy
America's Best Social Media Campaign
Social Media
Digital / 16 May 17 / 0 comments

Social campaigns from brand building and engagement to lower funnel call-to-action.

America's Best – Monster Jam
Monster Jam America's Best Sizzle
Partnership Activation / 31 Mar 17 / 0 comments
Activated a multi-million dollar partnership with Monster Jam.
Email - "Tax Refund"
Email Marketing - "Tax Refund?"
Digital / 01 Mar 17 / 0 comments
This email was developed to remind people that eyecare and eyewear are a great use of tax dollars.
America's Best Owl – Rooftops
Rooftops
Video / 01 Feb 17 / 0 comments

Brand spot in Phase II of the owl campaign. It was also successful in growing awareness, consideration and sales.

America's Best Owl – Coffee
Coffee
Video / 01 Jan 17 / 0 comments

A spot in Phase II of the owl campaign that promotes a limited time sale.

What people are saying about Pam

Pam has proven to be an accomplished brand marketer who can develop and communicate marketing campaigns not only to the consumer, but also the entire company, from the executive suite to the front lines.
Sharon Petitt
Senior Vice President
I am confident that your organization could benefit from having Pam on the team. Her strategic foresight coupled with her ability to build, manage and execute projects make her a rare individual and an asset.
Pandora-Yeargin Johnson
National Director - Sales and National Partnerships
Pam is an inspired worker that truly cares about the success and health of the greater organization. She is inquisitive and not afraid to question the status quo when strategy and execution are misaligned with the needs of the customer.
Greg Marko
Global & Regional Marketing, Communications and Channel Marketing
A marketing pro, Pam understands the importance of consistent and on-strategy communications, reinforcing key messages through multiple channels. She balances big picture objectives with attention to detail, so work is on-target, results-driven and flawlessly executed.
Susan English
SVP - Director of PR and Social Media